00 · Who I am
Founder, IDEM Universal WorksBased in Europe
Leonard Irimia
I build and run AI-operated businesses.
Six online projects, built and run with AI. Now I build the same for your business: websites that work, AI assistants, and systems that run a job from start to finish.
00 · About me
One person in charge. The machines do the work.
I'm Leonard Irimia, digital entrepreneur and founder of IDEM Universal Works.
I grew up with Linux and Windows 95 in the late '90s, fixing computers that refused to work. I've never stopped learning since.
I worked in various companies, from small businesses to well-known names in the industry, as a warehouse, production, distribution and transport manager. Then I brought that experience into my own digital ventures: websites, blogs, affiliate marketing, products and services.
I know how many good ideas die because one person can't do everything. AI agents changed that: with the right system, a team's work now fits into a single day.
I use it every day in my digital ventures. And it's the same system I now offer to clients.
Brand architect · digital creator · entrepreneur
What I do
- 01
Brand & creative
Identities, positioning, visual direction and the creative systems that make an idea recognisable.
- 02
Digital products
Concepts turned into websites, platforms, e-commerce and new digital ventures.
- 03
Content & marketing
How an idea earns attention — story, SEO, social, performance, and generative AI.
- 04
Technology & AI
Constant experiments with new tools to create, automate, build and scale. Technology does not replace creativity; it gives it a bigger playground.
Languages
Fluent in Romanian, Italian and English. Good basics in Spanish, French and Hungarian, and some German.
Education
- Accounting Diploma (Ragioniere), IGEA track — Istituto Piero della Francesca
- Economic Activities Technician Diploma, services profile, technological track — Istituto Constantin Brâncuși
- Certifications: English, Romanian, Digital Skills (advanced level)
Community
Member of The RoboNuggets Community on Skool, an AI-agent community (over 80k in the free network, 1.3k paid members, Sept 2026).
Affiliate link: I earn a commission if you join.
01 · How I work
Two gates before the build. One more before it goes out.
The bench · five seats
- 01 Prosecutor
Prosecutor. Looks for everything that could go wrong.
- 02 Actuary
Actuary. Checks the cost and the risk.
- 03 Rival
Rival. Asks how a competitor would beat it.
- 04 Inspector
Inspector. Checks the quality of every detail.
- 05 Problem solved
Problem solved. Checks that the problem is really gone, not just worked on.
- Orchestrator
Orchestrator. Splits the job into clear steps and gives each step to the right agent.
- Prototyper
Prototyper. Builds a quick first version, to see it before anything is built for real.
- Demand gate
Demand gate. Checks that somebody really needs it. If nobody does, the job stops here.
- Bench gate Checked by all five seats
Bench gate. All five seats attack the plan before the real work starts. Every seat must agree.
- Builder
Builder. Makes the real thing: research, code, words, pictures. This page was made that way.
- 04 Sweeper gate Checked by 04 Inspector
Sweeper gate. Checks every claim against its source. A claim that fails holds the launch.
- 03 Grower Checked by 03 Rival
Grower. What shows demand gets more time. The rest waits its turn.
- 02 Maintainer Checked by 02 Actuary
Maintainer. Keeps it running, up to date and inside its cost.
- 05 Harmony Checked by 05 Problem solved
Harmony. Checks that the problem is really solved, in numbers, and that it stays solved.
Nine steps, three gates. The five seats do not build. They try to break what was built.
The same line is open for client work. Client work is new. The six projects on this site are the proof.
Work with me01 · The system behind it
IDEM Ecosystem
A drawing of the system that runs the projects: one brain at the centre, four orbits around it. You can zoom it, pan it and move its parts. The real tool runs on one computer and is not on the internet. This page shows the method.
Walk the system02 · idem UNIVERSAL
Practical AI for small businesses: an assistant for your paperwork, websites that work, systems that run a job start to finish.
Open the site02 · idem UNIVERSAL · in detail
The front door for client work. A small business hands it a job: an assistant that deals with the paperwork, a website that works, or a system that runs a task from start to finish.
- Free
The assistant is free for 3 days, no card. Paid plans begin at €49 a month.
- €690
Websites start at €690.
- 3
Languages on the site: English, Romanian and Italian.
03 · Disclosura
EU AI Act Art. 50 transparency, implemented in minutes: a free 60-second check in all 24 official EU languages. A technical tool, not legal advice.
Open the site03 · Disclosura · in detail
A tool for Article 50 of the EU AI Act. A business answers a short check, learns which transparency duties apply to it, and gets the notices to put them in place. A technical tool, not legal advice.
- 60 s
The duty check is free and takes about a minute.
- 24
Official EU languages for the notices a customer reads.
- €49
The Kit, one time. Updates are an optional €9 a month.
04 · Pesalux — VITAL-IQ
A €199 smart body-composition scale with hand-grip electrodes, sold direct on an owned storefront.
Open the site04 · Pesalux — VITAL-IQ · in detail
VITAL-IQ is a smart body-composition scale. You stand on it, pull out the handlebar and hold it, so the scan runs through hands and feet, not only the feet. It is sold direct, on its own store.
- €199
One price, in Arctic White or Cosy Black.
- 8
Electrodes: four for the hands, four for the feet.
- 10 s
One scan takes about ten seconds.
05 · YouChannelBrains
Your own recordings, queryable — every answer cites the exact second it came from.
Open the site05 · YouChannelBrains · in detail
Upload your own recordings, such as courses, webinars or calls, and they become something people can ask. Every answer comes from what was actually said, and cites the second it came from.
- 0:00
Every answer links to the exact recording and second.
- €0
A free plan, no card. Paid plans begin at €29.99 a month.
- 24/7
A public page where your audience can ask you, day and night.
06 · HapnGo
AI news that matters, one briefing each morning — and a guided path to build something online that pays.
Open the site06 · HapnGo · in detail
AI news that matters, in one briefing each morning. Next to the news: AI tools worth knowing, and a guided journey for building something online that pays.
- Daily
One AI news briefing, each morning.
- 7
Languages for the site itself.
- 1
Guided journey for building something online that pays.
07 · IDEM Creative Works
The studio: video ads, films and content for brands.
Open the site07 · IDEM Creative Works · in detail
The studio side: video ads, films and content for brands. Short ads made for each feed, product films, and a set of versions to test instead of one single file.
- 1 s
Short ads with the hook in the first second.
- 3
Feeds it makes for: TikTok, Reels and Shorts.
- Kit
Each ad comes as a set of versions to test.
08 · Contact
Have a project? Let’s build it together. Tell me what your business needs. One message is enough to start.
Click the address to copy it
- Partnership
- a project on this site, or one we should build
- Client work
- a site or business built on the same line as this page
- Press
- anything on solo, AI-operated companies
- Acquisition
- serious enquiries on any venture
Client work for your business starts on idemuniversal.com Elsewhere · LinkedIn